Chris Hsee opened this semester’s Research Seminar Series on the topic of “Curiosity, and Its Implications for Psychology, Economics, and Marketing”. Curiosity is a fundamental human desire, yet existing research on curiosity is scant. Chris’ work explores both the peril and the potential of curiosity. On one hand, it demonstrates how curiosity can lead people to open the "Pandora's Box" with knowingly miserable consequences. On the other hand, it shows how curiosity serves as driving forces to improve performance, and creates opportunity to enhance happiness, in ways that have been overlooked by scholars and laypeople alike. We cordially thank Chris for his visit in Vienna and for sharing his expertise and knowledge with us.

Please check out the <link marketing international research-seminar-series>agenda for our upcoming speakers.