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Research Talk by Cait Lamberton, University of Pittsburgh (US)

We were lucky to have Cait Lamberton from Univer­sity of Pitts­burgh in our Seminar Series. Cait offered us insights from her recent rese­arch on joint ethical decison making in dyads (i.e., pairs of...

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vorjahr fanden im Rahmen des Kongresses "Welt­markt­führer in Öster­reich" vor einem inter­es­sierten Fach­pu­blikum die quali­tativ hoch­wer­tigen Eleva­tor-Pit­ches der dies­jäh­r­igen...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Barce­lona held a talk on consumer reac­tance to condi­tional discounts as part of our Depart­ment’s Rese­arch Seminar Series. The presented rese­arch suggests that discounts...

Research Talk by Anatoli Colicev, Nazarbayev University, Kasachstan

Anatoli Colicev from the Graduate School of Busi­ness at Nazar­bayev Univer­sity in Kasach­stan held a talk about when to use which senti­ment extrac­tion tool for explo­ring Social Media’s impact on...

Research Talk by Xueming Luo, Temple University, Philadelphia (US)

Xueming Luo from Fox School of Busi­ness at Temple Univer­sity in Phil­adel­phia held a talk about targeted and retar­geted mobile promo­tions in the course of our Depart­ment’s Rese­arch Seminar Series. The...

Research Talk by Fred Feinberg, Univ. of Michigan (US)

Fred Fein­berg from the Univer­sity of Michigan held a talk on mate choice in online dating as part of our Depart­ment’s Rese­arch Seminar Series. The presented study lever­aged modern choice mode­ling...

Kickoff zum BIOMIN Hackathon 2017

Wie bereits im Vorjahr veran­staltet das Institut für Service Marke­ting wieder gemeinsam mit dem Wirt­schafts­verlag einen Busi­nes­s-­De­ve­lop­ment "Hacka­thon". Als Indus­trie-­Partner konnte die Firma...

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam dieses mal vom...

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Michael Platzer hat den von der American Marke­ting Asso­cia­tion (AMA) jähr­lich verge­benen Robert J. Lavidge Global Marke­ting Rese­arch Award 2017 erhalten und ist damit einer der wenigen (wenn nicht...

AI Summit Vienna 2017 with leading experts as speakers

We were more than happy to host the first AI Summit Vienna at WU Vienna. A set of five worl­d-­class experts shared their view on recent deve­lop­ments in the exciting field of (deep) machine learning and...