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Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolf­gang Sovis, lang­jäh­r­iger Lektor bei uns am Institut, hat das Silberne Ehren­zei­chen für Verdienste um das Bundes­land Nieder­öst­er­reich erhalten. Wir gratu­lieren sehr herz­lich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lamberton from Univer­sity of Pitts­burgh (U.S.) in our Seminar Series. Cait offered us insights from her recent rese­arch on joint ethical decison making in dyads (i.e.,...

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the Univer­sity of Oxford (GB) held a talk on the conse­quences of consumer use of social media. Being one of the leading marke­ting acade­mics in digital media chan­nels, Prof....

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vorjahr fanden im Rahmen des Kongresses "Welt­markt­führer in Öster­reich" vor einem inter­es­sierten Fach­pu­blikum die quali­tativ hoch­wer­tigen Eleva­tor-Pit­ches der dies­jäh­r­igen...

Research Talk on Consumer Reactance to Conditional Discounts

Prof. Marco Bertini from ESADE Barce­lona held a talk on consumer reac­tance to condi­tional discounts as part of our Depart­ment’s Rese­arch Seminar Series. The presented rese­arch suggests that discounts...

Research Talk by Anatoli Colicev, Nazarbayev University, Kasachstan

Anatoli Colicev from the Graduate School of Busi­ness at Nazar­bayev Univer­sity in Kasach­stan held a talk about when to use which senti­ment extrac­tion tool for explo­ring Social Media’s impact on...

Research Talk on Mobile Big Data Analytics

Prof. Xueming Luo from Fox School of Busi­ness at Temple Univer­sity in Phil­adel­phia, U.S., held a talk about targeted and retar­geted mobile promo­tions in the course of our Depart­ment’s Rese­arch Seminar...

Prof. Fred Feinberg on Detecting Cupid’s Vector: Universals and Deal‐Breakers in Mate Choice via Online Dating Activity Data

Prof. Fred Fein­berg from the Univer­sity of Michigan (U.S.) held a talk on mate choice in online dating as part of our Depart­ment’s Rese­arch Seminar Series. The presented study lever­aged modern choice...

Kickoff zum BIOMIN Hackathon 2017

Wie bereits im Vorjahr veran­staltet das Institut für Service Marke­ting wieder gemeinsam mit dem Wirt­schafts­verlag einen Busi­nes­s-­De­ve­lop­ment "Hacka­thon". Als Indus­trie-­Partner konnte die Firma...

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam dieses mal vom...