Vorlesen

News ArchiveRSS

Research Talk by Peter Verhoef on customer journey analytics in increasing digital environments

Peter Verhoef from the Univer­sity of Groningen (NL) presented a collec­tion of his work on cust­omer journey analy­tics in incre­a­sing digital envi­ron­ments in our Rese­arch Seminar Series. In the course...

Presentation by Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our collegue, and member of the Insti­tute for Service Marke­ting and Tourism, Jan Valendin, held a presen­ta­tion on his analysis of the decen­tra­lized social media plat­form steemit at Cryp­to­monday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address der Firma About­Media und das anschlie­ßende Buffet zum...

Prof. Thomas Reutterer is Researcher of the Month October 2018

We are happy to announce that Prof. Thomas Reut­terer, head of the Insti­tute of Service Marke­ting and Tourism, was selected as WU's October / 2018 Rese­ar­cher of the Month for his rese­arch in the field...

We welcome our new colleague Melanie Schärer

We welcome our new colle­ague Melanie Schärer. Before joining our insti­tute Melanie did an appren­ti­ce­ship at the TU Wien. She graduated in 2011 and conti­nued working at the TU Wien as a secretary for...

Research Talk by Aradhna Krishna

Aradhna Krishna from the Univer­sity of Michigan (US) presented a collec­tion of her work on “Mental Simu­la­tion and other Mental Imagery” in our Rese­arch Seminar Series. Aradhna is considered one of the...

Marketing meets Alumni

Am 24. Mai 2018 lud der MSc Marke­ting Club der Wirt­schafts­uni­ver­sität Wien, unter­stützt vom Service Marke­ting Insti­tute, zum bisher erfolg­reichsten Teil der „Marke­ting meets...“ Event­reihe ein. Nach...

Research Talk by P.K. Kannan

P.K. Kannan from the Univer­sity of Mary­land presented his rese­arch on product line exten­sions as part of our Depart­ment’s Rese­arch Seminar Series. The presented studies used multiple methods to...

Department für Marketing als beste Ausbildungsstätte beim kleinen TOURISSIMUS prämiert

Jähr­lich prämiert die am Institut für Service Marke­ting & Tourismus ansäs­sige Öster­rei­chi­sche Gesell­schaft für Ange­wandte Forschung in der Touris­mus- und Frei­zeit­wirt­schaft (ÖGAF) die besten...

Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the Univer­sity of Penn­syl­vania presented his work in progress on how news gets distorted on social media. The ques­tion of what happens to the fide­lity of news when it is retold...