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Bernd Schmitt (Columbia University, US) on consumer perceptions and behaviors to robot and cyborg technologies in the services industries

Bernd Schmitt from the Columbia University (US) presented his work on consumer perceptions and behaviors to robot and cyborg technologies in the services industries in our Research Seminar Series. ...

ÖFFNUNGSZEITEN in den Weihnachtsferien

Unser Institut ist in den Weihnachtsferien von 24.12.2018 bis einschließlich 04.01.2019 geschlossen. In sehr dringenden Fällen sind individuelle Terminvereinbarungen möglich. Wir wünschen allen...

Prof. Reutterer on Marketing meets Data Science

Thomas Reutterer gave a talk at the Vienna Data Science meetup on hot topics at the interface of marketing and data science. He also highlighted recent research on predicting Customer Lifetime Value.

Amna Kirmani (University of Maryland, US) on individuals' dishonest behavior toward an organization when it takes a stand on controversial social issues via its CSR

Amna Kirmani from the University of Maryland (US) presented her work on a novel way with which indivuals respond to an organizsation's polarizing CSR: dishonest behavior towards the organisation in...

Martijn de Jong (Erasmus University Rotterdam) on assessing sensitive consumer behavior using the novel technique ICRT

Martijn de Jong from the Erasmus University Rotterdam (NL) presented his work on assessing sensitive consumer behavior using the item count response technique in our Research Seminar Series. In the...

Dr. Michael Platzer, WU Absolvent und CEO von mostly.ai im Interview

Dr. Michael Platzer, WU Marketing-Absolvent und CEO von mostly.ai, einem Unternehmen, das sich auf die Anonymisierung von Big Data spezialisiert hat, gab im WU Blog ein Interview zu technischen...

CRM 3.0: The Customer Centric Firm

Prof. Reutterer hat im Rahmen der Veranstaltung Daten Forum 2018 eine Keynote zum Thema Customer Centricity gehalten. Im Rahmen seines Vortrages ging er vor einem interessierten Fachpublikum auf den...

Dr. Meierer and Patrick Bachmann (Univ. Zürich) on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bachmann, MA held a talk and offered a course on machine learning applications in Marketing at the Institute of Service Marketing and Tourism at WU Vienna. Specifically,...

Koert Van Ittersum (Univ. Groningen) on In-Store Shopping Dynamics

Koert Van Ittersum from the University of Groningen (NL) presented his work on in-store shopping dynamics in our Research Seminar Series. In the course of his presentation, he elaborated on how...

Felix Hackl and Georg Schiefer (Flightkeys GmbH) on Software Solutions for the Aviation Industry

Felix Hackl and Georg Schiefer from Flightkeys GmbH, a startup based in Vienna, gave a talk on their software solutions for the aviation industry at WU Vienna, sharing marketing insights with our...