Univ.-Prof. Dr. Markus Höllerer

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Markus Höllerer

Build­ing D2, En­trance B, Level 1, Room 1.322

+43/1/31336 - 4249


Bio­graph­ical Sketch

Markus Höllerer is Pro­fessor in the De­part­ment of Man­age­ment and cur­rently Head of the In­sti­tute for Pub­lic Man­age­ment and Gov­ernance at WU Vi­enna Uni­versity of Eco­nom­ics and Busi­ness. In ad­di­tion, he is af­fil­i­ated with the Re­search In­sti­tute for Urban Man­age­ment and Gov­ernance at WU Vi­enna, and also holds a pos­i­tion as Senior Scholar in Or­gan­iz­a­tion The­ory at UNSW Aus­tralia Busi­ness School, Sydney.

With an edu­ca­tional back­ground in busi­ness ad­min­is­tra­tion and philo­sophy (gradu­ate de­grees), Markus Höllerer re­ceived his PhD (Dr.rer.soc.oec., 2010) and ve­nia do­cendi (Hab­il­it­a­tion, 2013) from WU Vi­enna. Prior to re­turn­ing to Aus­tria in 2014, he worked full-­time at UNSW Aus­tralia for several years and was a vis­it­ing scholar at in­sti­tu­tions such as Stan­ford Uni­versity, the Uni­versity of Al­berta, and Copen­ha­gen Busi­ness School.

His aca­demic work and re­search has been pub­lished in schol­arly out­lets such as Academy of Man­age­ment An­nals, Academy of Man­age­ment Journal, In­ter­na­tional Pub­lic Man­age­ment Journal, Journal of Man­age­ment Stud­ies, Or­gan­iz­a­tion Stud­ies, Pub­lic Ad­min­is­tra­tion, Re­search in the So­ci­ology of Or­gan­iz­a­tions, Stra­tegic Or­gan­iz­a­tion, and Urban Stud­ies, as well as in books and ed­ited volumes.

Markus Höllerer cur­rently serves as an ed­it­or­ial board mem­ber and ad hoc re­viewer for a num­ber of lead­ing aca­demic journ­als, and reg­u­larly leads the or­gan­iz­ing of in­ter­na­tional aca­demic con­fer­ences and work­shops. He is an elec­ted mem­ber and Vice Chair (from July 2016) of the Ex­ec­ut­ive Board of the European Group for Or­gan­iz­a­tional Stud­ies (EGOS).

Re­search In­terests

Markus Höllerer’s work is broadly anchored in the phenomen­o­lo­gical tra­di­tion of or­gan­iz­a­tional in­sti­tu­tion­al­ism. His re­search in­terests in­clude the dis­sem­in­a­tion and local ad­apt­a­tion of global or­gan­iz­a­tional ideas – in par­tic­u­lar het­ero­gen­eous the­or­iz­a­tions and local vari­ations in mean­ing – as well as the re­la­tion­ship between dif­fer­ent bundles of ma­na­gerial con­cepts and their un­derly­ing gov­ernance and busi­ness mod­els in the pub­lic and private sect­ors. Re­cent pro­jects fo­cus on dis­curs­ive fram­ing and re­lated re­search meth­od­o­lo­gies, the role of visu­al­ity and mul­timod­al­ity in pro­cesses of (de)in­sti­tu­tion­al­iz­a­tion, in­tra-­lo­gic com­plex­ity, as well as novel forms of or­gan­iz­ing and gov­ernance.

Or­gan­iz­a­tional in­sti­tu­tion­al­ism; pub­lic man­age­ment; gov­ernance mod­els in the private and pub­lic sector; col­lab­or­at­ive gov­ernance; in­sti­tu­tional com­plex­ity; the­or­iz­a­tion; trans­la­tion; gloc­al­iz­a­tion; cor­por­ate so­cial re­spons­ib­il­ity; urban gov­ernance; mul­timodal dis­course ana­lysis; visual rhet­oric.


Markus Höllerer teaches across a di­verse range of sub­ject areas, in­clud­ing pub­lic man­age­ment and gov­ernance, or­gan­iz­a­tion the­ory, in­nov­a­tion and or­gan­iz­a­tional change, stra­tegic man­age­ment and con­trol, man­age­ment ac­count­ing, and cor­por­ate sus­tain­ab­il­ity. Over the years, he has co­ordin­ated and taught at un­der­gradu­ate, gradu­ate, and ex­ec­ut­ive level in both Ger­man and Eng­lish lan­guages.

Corses Taught in Sum­mer Term 2017

Gov­ernance and Man­age­ment of Pub­lic and Non­profit Or­gan­iz­a­tions

Mas­ter­arbeit De­fen­sio

Neue Mod­elle der Or­gan­isa­tion und Gov­ernance


Pub­lic Gov­ernance: Konzepte und The­orien der Steuer­ung öffent­licher und Non­profit Or­gan­isa­tionen

Re­search Sem­inar

Re­search Pro­jects and Pub­lic­a­tions

A com­pre­hens­ive list of re­search pro­jects in which Markus Höllerer is in­volved as well as a list of his pub­lic­a­tions can be found in the FIDES doc­u­ment­a­tion.

Se­lec­ted pub­lic­a­tions are lis­ted below:

  1. Meyer, Ren­ate E. & Markus A. Höllerer (2010): Mean­ing struc­tures in a con­tested is­sue field: A to­po­graphic map of share­holder value in Aus­tria. Academy of Man­age­ment Journal 53/6, 1241-1262. [pdf]

  2. Höllerer, Markus A. (2013): From taken-­for-­gran­ted to ex­pli­cit com­mit­ment: The rise of CSR in a cor­por­at­ist coun­try. Journal of Man­age­ment Stud­ies 50/4, 573-606. [pdf]

  3. Meyer, Ren­ate E., Markus A. Höllerer, Den­nis Janc­sary, & Theo van Leeuwen (2013): The visual di­men­sion in or­gan­iz­ing, or­gan­iz­a­tion, and or­gan­iz­a­tion re­search: Core ideas, cur­rent devel­op­ments, and prom­ising av­en­ues. Academy of Man­age­ment An­nals 7, 487-553. [pdf]

  4. Höllerer, Markus A., Den­nis Janc­sary, Ren­ate E. Meyer, & Oliver Vet­tori (2013): Imager­ies of cor­por­ate so­cial re­spons­ib­il­ity: Visual re­con­tex­tu­al­iz­a­tion and field-­level mean­ing. Re­search in the So­ci­ology of Or­gan­iz­a­tions 39/B, 139-174. [pdf]

  5. Drori, Gili S., Markus A. Höllerer, & Peter Wal­gen­bach (Eds.) (2014): Global themes and local vari­ations in or­gan­iz­a­tion and man­age­ment: Per­spect­ives on gloc­al­iz­a­tion. New York: Rout­ledge. [link]

  6. Meyer, Ren­ate E., Isa­bell Eg­ger­-Peitler, Markus A. Höllerer, & Ger­hard Ham­mer­schmid (2014): Of bur­eau­crats and pas­sion­ate pub­lic man­agers: In­sti­tu­tional lo­gics, ex­ec­ut­ive iden­tit­ies, and pub­lic ser­vice mo­tiv­a­tion. Pub­lic Ad­min­is­tra­tion 92/4, 861-885. [pdf]

  7. Meyer, Ren­ate E. & Markus A. Höllerer (2014): Does in­sti­tu­tional the­ory need re­dir­ect­ing? Journal of Man­age­ment Stud­ies 51/7, 1221-1233. [pdf]