Reinhard Zuba was born in 1969. He studied business administration and psychology in Vienna. Reinhard has a doctoral and a master degree (Magister) from the Vienna University of Economics and Business Administration.

Reinhard has broad marketing experience, not only thanks to his extensive professional experience in the telecommunications industry but also due to his former academic career as assistant professor and lecturer at the Vienna University of Economics and Business Administration. Furthermore, he worked in the FMCG industry as a brand and key account manager for Henkel.

Since 2000 Reinhard Zuba worked in the telecommunications industry for Telekom Austria Group. He started as product manager for A1 in the marketing department of mobilkom austria and held several management positions in the company until he was appointed Marketing Director in 2007. In 2009, he became Chief Marketing Officer in the Croatian subsidiary Vipnet. Under his leadership, the company succeeded in consolidating its market position and positioning as a fully integrated Telecommunication provider by acquiring the cable operator b.net.

From 2011 to 2015 Reinhard has held the position as Group Chief Marketing Officer at the Telekom Austria Group. Furthermore he was Vice President of the Supervisory Board of A1 Telekom Austria and member of all the Supervisory Boards of Telekom Austria Group companies.

At the beginning of 2016 Reinhard joined Arthur D. Little, one of the leading consulting companies in the world. As a senior advisor he works mainly on telecommunication projects for international clients.