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Research Talk by Andrew Stephen, University of Oxford (GB)

Andrew Stephen from the Univer­sity of Oxford held a talk on the conse­quences of consumer use of social media. Being one of the leading marke­ting acade­mics in digital media chan­nels, Andrew provided an exciting tour of metho­do­lo­gical approa­ches and topical trends in social media rese­arch.



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