PD Mag. Dr. Monika Koller
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Tel.: +43 131336 5330
technology and innovation
smart city research
Monika Koller is Associate Professor and Deputy Head of the Institute for Marketing & Consumer Research at WU.
Before joining the Department of Marketing at WU, Monika was Assistant Professor at the Department of Strategic Management, Marketing and Tourism, University of Innsbruck. In 2010 and 2012, she was a visiting scholar at the Functional Neuroimaging Lab, School of Psychology, University of Newcastle, Australia. In 2013, she was awarded with the habilitation (venia docendi of business administration, highest European academic qualification, postdoctoral qualification) at WU Vienna. She obtained her PhD from the Department of Marketing, WU Vienna in 2006.
Her current teaching and research interests deal with marketing, consumer psychology, consumer neuroscience, measurement issues in marketing, and technology and innovation research. Monika's work has been published in prestigious academic journals of various disciplines, including Psychology & Marketing, the Journal of Business Research, PLoS ONE, BMC Neurology, Frontiers in Human Neuroscience, the Journal of Marketing Management, the Australasian Marketing Journal, the Journal of Customer Behaviour, and Advances in Consumer Research. Monika has made over 70 contributions to the main scientific conferences in the field of marketing, consumer behaviour and psychology (e.g., EMAC, ANZMAC, ACR, SCP, AMA, AMS, and SPSP) as well as to the leading conferences in information systems (e.g., ICIS and ECIS). She has won best paper awards at CLAV (2011), NeuroPsychoEconomics (2010), Academy of Marketing (2010), and ANZMAC (2006, 2008), and received a highly commended award from the Emerald Literati Network Awards for Excellence (2010). She regularly serves as a reviewer, track or session chair for the major international conferences in marketing and consumer neuroscience. Monika also regularly serves as a reviewer for academic journals such as the Journal of Economic Psychology, Neuroethics, BioSocieties, PloS One, Psychology & Marketing, the European Journal of Marketing, Journal of Service Research, Journal of Cleaner Production, Sustainability, and Transportation Research Part A: Policy and Practice. In terms of industry experience, Monika has worked for international corporations in retailing, insurance and consulting. Recently, she held a position as Senior Researcher in the brand and research department at KISKA, one of Europe's leading design and brand consultancies.
Consumer neuroscience to inform consumers - Physiological methods to identify attitude formation related to over-consumption and environmental damage, Frontiers in Human Neuroscience, 8 (304), doi: 10.3389/fnhum.2014.00304, 2014 (with P. Walla and J.L. Meier) [Impact Factor 3.634]
Neuromarketing and consumer neuroscience: contributions to neurology, BMC Neurology, 13 (13), doi:10.1186/1471-2377-13-13, 2013 (with A. Javor, N. Lee, L. Chamberlain, and G. Ransmayr) [Impact Factor 2.167], article qualified as 'hot topic' and rated as 'highly accessed'
Towards a new paradigm of measurement in marketing, Journal of Business Research, 66 (9), 1307-1317, 2013 (with T. Salzberger) [Impact Factor 1.872]
Customer segmentation using unobserved heterogeneity in the perceived value - loyalty-intentions link, Journal of Business Research, 67 (5), 974-982, 2014 (with A. Floh, A. Zauner, and T. Rusch) [Impact Factor 1.872]
Further insights into perceived value and consumer loyalty: a "green" perspective, Psychology & Marketing, 28 (12), 1154-1176, 2011 (with A. Floh and A. Zauner) [Impact Factor 1.135]
Objective measures of emotion related to brand attitude: A new way to quantify emotion-related aspects relevant to marketing, PLoS ONE, 6 (11), 1-7, 2011 (with P. Walla and G. Brenner) [Impact Factor 4.092]
For more information on her work and publications please refer to the FIDES.
Selected media coverage of research
Her research has been featured in various print media including, e.g., Wallstreet:online, Die Presse („Augenblinzeln zeigt, ob wir etwas mögen“), Wiener Zeitung („Forschung mit einem Augenzwinkern“), Ärzte Woche („Wissenschaft vom ;)“, Internet blogs (e.g., WU-Blog) and numerous journals for practitioners (e.g., REGAL, medianet).