Eva Marckhgott is a Teaching and Research Associate and PhD candidate at the Institute for Marketing & Consumer Research. Her major research interests refer to physical elements of marketing. At the moment she is particularly passionate about the effects of packaging on product evaluation and choice as well as the subliminal influence of promotional merchandise on brand attitude.
Eva completed both her bachelor and her master studies at WU and specialized in Marketing throughout her studies. After her master studies she worked as a marketing research consultant. Apart from that, she has gained experience in the fields of sales and marketing in FMCG companies.