Vanessa Patrick-Ralhan teaching in class

March 17th 2023 – Marketing Research Seminar Series

Dr. Vanessa Patrick-Ralhan from University of Houston (US) was the first guest in our department's Research Seminar Series this semester. She presented her work on Inclusive Design Transformation. …

people riding the Liliputbahn

Marketing Insights - excursion to Liliputbahn

Last Wednesday, we had the opportunity to get insights into the marketing of “Lilis Welt” in our Course 5 and enjoyed a ride with the Liliputbahn, which is celebrating 95th anniversary this year! It…

WU Logo als Fallback Bild für News Artikel.

Marketing Research Methods - Christof Bitschnau from Quantics

AI applications such as ChatGPT are all across the media and extremely fashionable these days. In our course 3 “Marketing Research Methods”, we discussed potential AI applications in marketing…