For more information please visit the homepage of the master's program in Marketing.
We also supervise master theses from students enrolled in other master programs. In case of interest contact the desired supervisor directly and use this application form. To get an idea of possible research topics see research interests.
Marketing 360 degrees
Being situated in the final semester of the 2-year Marketing Master program, the course Marketing 360 degrees allows students to apply their previously acquired academic and practical knowledge on marketing. This course aims to shed light on the role of marketing from various perspectives. It examines the various touchpoints a marketer has with consumers, other companies and stakeholders, policy makers und society. Specifically, this course highlights selected topics that are currently relevant in society and impact the daily routines of human beings in their roles as consumers.
The core of the course are the conference days where renowned experts in the respective fields visit WU to share their own experience related to current societal and economic challenges in the world. After the presentations, the lecturers moderate panel discussions with the speakers and the students.
In 2023, we covered the following current issues of our society:
Transportation and Travelling
Analog vs. Digital
Reduce – Reuse – Recycle
The word clouds give an idea of the topics discussed at the conference days.
Big thanks to our students for their smart inputs and questions and to our amazing guests for their inspiring insights:
Tanja Babic-Debrosse (Austrian Airlines)
Christian Bosch (marketmind)
Klaus Pohn, Gerhard Mittermaier and Stefan Radlgruber (Verband österreichischer Werbemittelhändler)
Markus Lust (LOOP)
Alexander Zauner (Business Gladiators & Johannes Kepler Universität Linz)
Johannes Mayer (E-Control)
Markus Petruch (Fachhochschule Salzburg)
Michaela Pelzmann (Vossen)
Matthias Neitsch (REPANET)
Are you curious? Do you want to share your insights on your work and how it relates to current societal and economic challenges in the world? Reach out to firstname.lastname@example.org