Our courses

For our specialization, Marketing and Consumer Research, five courses worth 4 ECTS each, have to be completed. There is a mandatory sequence for the courses: course 1 and 2 must be successfully completed before enrolling for courses 3 and 4 is allowed. There is no sequence for course 5 though. Students can complete our specialization in a minimum of two semesters.

All students who want to study our specialization need to apply through the procedure “admission to the SBWL Marketing and Consumer Research”. More information on the admission requirements can be found here.

The general admission requirements of your curriculum are the prerequisites for acceptance in the Marketing and Consumer Research specialization.

All courses in our specialization are held in English.

Missed our presentation at the ÖH SBWL Messe? Please click here to access the presentation slides for more information on our specialization.

Our courses:

Course 1: Consumer Psychology and Behavior (4 ECTS)

Course 2: Consumer Touchpoint Management (4 ECTS)

Course 3: Research Methods in Marketing (4 ECTS)

Course 4: Marketing and Consumer Research Project (4 ECTS)

Course 5: Marketing Insights (4 ECTS)

Our lecture series Praxisdialog - Marketing Insights:

Marketing Insights - Praxisdialog

Bonus points

Our students can earn bonus points by participating in studies conducted by our faculty (e.g., surveys or experiments). Further information can be found here. (coming soon)