Admission to specialization Marketing and Consumer Research
In our SBWL Marketing and Consumer Research, learning is based on a mix of insights from top-tier international research as well as discussions of current practical applications. Therefore, it is of utmost importance for students of our SBWL, to bring interest in both, academic research as well as translating those insights into practice. Moreover, we encourage our students to think critically. This enables every single student not only to benefit from the classroom content but also from fellow students. Admission to our SBWL is composed of three parts:
Part 1 - Motivation letter
Grades are very important but certainly not the only aspect to be considered, so we want to know more about your motivation for applying to Marketing and Consumer Research.
Why are you interested to study at m.core and why should you be considered for one of the 45 spots available?
In this motivation letter, you also have the opportunity to add further information that you think might be relevant, such as professional experience as well as your personal interests. It is beneficial if you can prove this, e.g., with certificates, etc. The motivation letter should answer the following questions: Why did you decide for the SBWL? What qualifies you for the SBWL? How did you achieve these qualifications?
Part 2 - Assignments: A literature-based discussion on current issues in Marketing and Consumer Research
To prove your interest as well as your qualifications, you will also answer five open-ended questions in writing through a submission form provided on learn@WU.
Academic articles: Two of these questions refer to two academic articles, which are provided as a download as soon as the application period for the respective term has opened.
Literature-based discussion: Three, more general questions, cover small assignments regarding Marketing and Consumer Research.
To be prepared to answer these questions, we refer you the following literature (which can be accessed as e-books via WU library): Kotler, Philip/Armstrong, Gary/Opresnik, Marc Oliver (2021). Principles of Marketing (18e, Global Edition.). Harlow, England: Pearson. https://permalink.obvsg.at/wuw/AC15721365 Hoyer, Wayne D./MacInnis, Deborah J./Pieters, Rik (2013). Consumer Behavior (Sixth Edition, International Edition.). Mason, Ohio: South-Western, Cengage Learning. https://permalink.obvsg.at/wuw/AC13336429
For completing the assignments, you are allowed to use the recommended literature or any other literature you wish to consult.
Part 3 - Success in your previous courses
We will evaluate this based on your transcript of records.
Application Procedure Marketing and Consumer Research
|Step 1||Registration - eVVZ||Register for the course “Access to Specialization: Marketing and Consumer Research“.|
|Step 2||Uploading of documents on learn@wu||If you have successfully registered for the course, you can find all respective documents, academic articles, submission forms, etc. on learn@WU, only during the window of application is open. Submission of your application is open for one week.|
|Step 3||Decision on admission||As soon as the time window for application closes, we will examine all application documents submitted via learn@WU. We will inform you shortly after, whether you have been accepted to Marketing and Consumer Research.|
Summer term 2023:
Registration (eVVZ) for the course “Access to Specialization: Marketing and Consumer Research“ is open from January 26th until January 29th, 2023.
Application (learn@WU) to the specialization Marketing and Consumer Research is open from January 30th until February 5th, 2023, 18:00.
We are looking forward to your application and wish you luck!