Admission to specialization Marketing and Consumer Research

In our SBWL Marketing and Consumer Research, learning is based on a mix of insights from top-tier international research as well as discussions of current practical applications. Therefore, it is of utmost importance for students of our SBWL, to bring interest in both, academic research as well as translating those insights into practice. Moreover, we encourage our students to think critically. This enables every single student not only to benefit from the classroom content but also from fellow students. Admission to our SBWL is composed of three parts:

Part 1 - Motivation letter

Part 2 - Assignments: A literature-based discussion on current issues in Marketing and Consumer Research

Part 3 - Success in your previous courses

Application Procedure Marketing and Consumer Research

Step 1Registration - eVVZRegister for the course “Access to Specialization: Marketing and Consumer Research“.
Step 2Uploading of documents on learn@wuIf you have successfully registered for the course, you can find all respective documents, academic articles, submission forms, etc. on learn@WU, only during the window of application is open. Submission of your application is open for one week.
Step 3Decision on admissionAs soon as the time window for application closes, we will examine all application documents submitted via learn@WU. We will inform you shortly after, whether you have been accepted to Marketing and Consumer Research.

Summer term 2023:

Registration (eVVZ) for the course “Access to Specialization: Marketing and Consumer Research“ is open from January 26th until January 29th, 2023.

Application (learn@WU) to the specialization Marketing and Consumer Research is open from January 30th until February 5th, 2023, 18:00.

We are looking forward to your application and wish you luck!