Bachelor

Customer insights are among the most valuable resources of our times. Understanding human beings in their role as consumers is of utmost importance, from a managerial, societal and individual consumer perspective. A deep understanding of consumer behavior is a timeless asset and crucial for any position in a market-oriented business or organization. The specialization Marketing and Consumer Research provides students with a comprehensive training in this vital area.

Starting winter term 2021/22 our specialization „Marketing and Consumer Research“ will also be available in the BBE program.

The value of Marketing and Consumer Research - Your benefits

Students of Marketing and Consumer Research - Our expectations

After Marketing and Consumer Research – Your career perspectives