Our insti­tute cont­ri­butes towards bachelor, master and doctoral students educa­tion. Our aim is to impart concep­tually and prac­tically rele­vant marke­ting know­ledge on theo­re­tical and metho­do­lo­gical basis toge­ther with provi­sion of applied teaching complying with the highest stan­dards (or best industry prac­tice). We initiate a dialog with students, acade­mics and prac­ti­tio­ners to bridge the gap between theory and prac­tice. We provide our students with signi­fi­cant and industry rele­vant quali­fi­ca­tion levels that supports the deve­lop­ment of outstan­ding careers.



SBWL Consumer Rese­arch & Marke­ting Commu­ni­ca­tion


Marke­ting Toge­ther with insti­tutes of the Marke­ting Depart­ment

PhD & Doctoral

For Social and Economic Sciences

Marke­ting Insights - Praxis­dialog

Transfer of know­ledge between science and prac­tice

For Bachelor students we provide the SBWL "Consumer Rese­arch & Marke­ting Commu­ni­ca­tion". This course was often evaluated as one of the best at WU.

Our graduates are well prepared for their future careers. Many of our alumni have made successful careers in diffe­rent areas of marke­ting. They testify to the excel­lent quality of educa­tion they received at our insti­tute.

Members of our insti­tute are also involved in the Master program Marke­ting with key courses such as “Consumer and Buyer Beha­viour” or “Marke­ting Commu­ni­ca­tion”.

For PhD and Docto­rial students we regu­larly offer semi­nars for “scien­tific discourse”. Toge­ther we support and develop the talents and skills of our parti­ci­pants for scien­tific work and prepare them to deliver an excel­lent disser­ta­tion.

We offer the so called Praxis­dialog - Marke­ting Insights. This is a lecture series in which renowned prac­ti­tio­ners present them­selves, their career and parti­cu­larly important and inte­res­ting insights from various economic fields.