Vorlesen

Projects

Featured Current Projects

What influ­ences brand choices of young consu­mers?

How packa­ging mate­rials influ­ences product percep­tion.

The effect of object weight and size on psycho­lo­gical ownership.

Upcy­cling – the sustainable way of consump­tion

Sensory marke­ting: Commu­ni­ca­ting through smell

Psycho­lo­gical ownership on the willing­ness to share

Chari­table giving: Psycho­lo­gical deter­mi­nants of valua­tions

Insti­ga­ting pro-en­vi­ron­mental beha­viors

Rewards in crowd­fun­ding: A social approval perspec­tive