m.core’s general research approach
It is no co-incidence that the word research already forms part of the institute’s name. We are uniquely positioned for interdisciplinary research. Our team is composed of psychologists, marketers and communication specialists who are able to provide different perspectives on a diverse set of phenomena.
In doing so we follow our mission:
m.core’s research topics
|Consumer Behavior & |
|Marketing Communication & |
|Ownership||Communication Strategies Advertising & Promotion Packaging|
Financial & Purchase Decisions
Prosocial & Sustainable Behavior
Sharing & Participating
|Product Experience & Design|
|Methods & Tools|
|quantitative and qualitative research, lab and field experiments, survey and longitudinal studies, measurement and scale development, structural equation modeling, psycho-physiological and neuroscientific measurement|
m.core and its members are actively engaged with the scientific community. Our engagement comprises 5 main pillars:
We collaborate. We actively collaborate with research partners from all over the world and continuously grow our research network.
We review. We frequently contribute to the scientific community by serving as reviewers and on editorial boards of international journals and funding schemes.
We organize. We provide a platform for key research topics by organizing events, symposiums and special publications.
We are present. We represent WU at various international and national workshops and conferences.
We engage. We are members of numerous international research organizations.