Study Days

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Orga­ni­zers: Thomas Reut­terer, Martin Schreier

The "Study Days" held by the WU's Marke­ting Depart­ment is an excel­lent oppor­tu­nity to connect our Faculty with outstan­ding upco­ming inter­na­tional scho­lars from the Marke­ting field. Once per semester, we invite several scho­lars from top insti­tu­tions to present a current rese­arch project. In addi­tion, selected students from the Marke­ting Depart­ment present their work in plenum or in parallel sessions (depen­ding on their stage in the PhD process). The gained feed­back from our guests allows our students to increase the quality of their work.

The semi­nars are open to all WU facul­ties and students.

Please register for parti­ci­pa­tion by sending an email to liese­lotte.aschen­bren­ner@wu.ac.at


Tuesday, May 31st, 2016 | 9.45 am - 3.45 pm, Confe­rence Room 6 (AD.0.090)


Tuesday, January 27th, 2015, 9:30 am - 1:00 pm, Room: TC.5.16

Mario Pande­laere, Ghent Univer­sity (BEL)

The Role of Auto­nomy in Hedonic and Utili­ta­rian Purchases.

09:30 - 10:30 am

Anja Lambrecht, London Busi­ness School (UK)

Should you Target Early Trend Propa­ga­tors? Evidence From Twitter.

10.30 - 11.30 am

Ulrike Kaiser, WU Vienna

Self-­cust­o­miza­tion enhances product effi­cacy.

12:00 - 13:00 pm


Tuesday, June 24th, 2014, 9:00 am - 2:00 pm, Confe­rence Room 2 (AD.0.122)

Skander Essgaier, KOC Univer­sity (TR),

The picing impli­ca­tion of non-Price cate­gory Manage­ment.

09:30 - 10:00 am

Jan R. Land­wehr, Goethe Univer­sity (GER)

Proces­sing Fluency of Product Design: Cogni­tive and Affec­tive Routes to Aest­hetic Prefe­rences.

10:15: - 10:45 am

Stefano Puntoni, Erasmus Univer­sity Rotterdam (NL)

The Bias in the Bias: Compa­ra­tive Opti­mism as a Func­tion of Event Social Unde­si­ra­bi­lity.

11:30 - 12:00 noon

Valen­tyna Melnik, Massey Univer­sity (NZ)

Affects Consu­mers' Responses to Emotional Adver­ti­sing Appeals.

12:15 - 12:45 pm


Tuesday, January 28th, 2014, 9:00 am - 2:00 pm, Confe­rence Room 2 (AD.0.122)

Nailya Orda­bayeva, Erasmus Univer­sity Rotterdam (NL)

Impro­ving Consu­mers' Package Size Percep­tions and Prefe­rences.

09:00 - 10:30 am

Michael Haen­lein, ESCP Europe Busi­ness School (F)

Targe­ting Revenue Leaders for a New Product.

10:30 - 12:00 noon

Koen H. Pauwels, Ozyegin Univer­sity (TR)

Do Online Beha­vior Tracking or Atti­tude Survey Metrics drive brand sales?
An inte­gra­tive model of Atti­tudes & Actions on the Consumer Boule­vard.

12:00 - 13:30 pm


Tuesday, June 25th, 2013, Small Confe­rence room (D), UZA1

Ju-Y­oung Kim, Goethe Univer­sity (GER)

Spil­l-Over Effects in the Atten­tion Economy - Why Ebay Should Pray for Poor Quality Program.

09:00 - 10:30 am

Nicolas Glady, ESSEC Busi­ness School (F)

Gene­ra­lized Model Of Adver­ti­sing: Incor­po­ra­ting Elec­tronic Word-Of-­Mouth Into Adver­ti­sing Model.

10:30 - 12:00 noon

Zachary Chad Estes, Bocconi Univer­sity (I)

Brand Suicide? Nega­tive brand names are better than they Sound.

12:00 - 13:30 pm


Monday, January 28th, 2013, SR 5.44 (B), UZA 1, 5th floor

Chris­toph Fuchs, Erasmus Univer­sity Rotterdam (NL)

The Hand­made Effect: What's ove Got to Do with It?

09:00 - 10:30 am

Caleb Warren, Bocconi Univer­sity (I)

Why Humo­rous Marke­ting Can Hurt Bands.

10:30 - 12:00noon

Katrin Talke, TU Berlin (GER)

Design Newness - A Matter of Perspec­tive.

12:00 - 13:30 pm