Patrick Holzmann, Mag. Dr., Bakk.
Patrick Holzmann is a Postdoctoral Research Associate at the ISM. His current research focuses on the intersection of digitalization and sustainability and aims to understand how companies can leverage digital technologies in their business models for sustainable value creation. He is further interested in the antecedents determining novel digital technology adoption and the crucial role of business models.
His research is often interdisciplinary, drawing on concepts from business and management, economics, sociology, and psychology. This diversity is further reflected in the methodological diversity that includes and occasionally also combines quantitative and qualitative research methods as well as systematic literature reviews. Prior to joining ISM, Patrick was Deputy Head of the Department of Innovation Management and Entrepreneurship at the University of Klagenfurt. He holds a Doctorate from the University of Klagenfurt. He was a Visiting Scholar at the RWTH Aachen. His research is published in outlets such as the International Journal of Information Management, Journal of Business Research, Technological Forecasting and Social Change, Business Strategy and the Environment, and the International Journal of Innovation Management.