Das TC Gebäude bei Nacht.

Current Research Projects

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ONLINE DISPLAY ADVERTISING

The Website Quality Effect (Nadia Abou Nabout)

Context Information Increases Revenue in Ad Auctions (Sila Ada & Nadia Abou Nabout)

Viewability and Advertising Effectiveness (Christina Uhl & Nadia Abou Nabout)

ENTERTAINMENT MEDIA MARKETING

Information Spillover Effects in Access-based Consumption Channels (Christian Hotz-Behofsits, Nils Wlömert, & Eitan Muller)

NADE: Natural Affect Detection (Christian Hotz-Behofsits & Nils Wlömert, and Nadia Abou Nabout)

Unlocking Logistic Matrix Factorization For Marketing Applications (Christian Hotz-Behofsits, Daniel Winkler, Nils Wlömert, and Nadia Abou Nabout)

TV ADVERTISING

Linking TV Advertising and Online Shopping Behavior (Christina Uhl & Nadia Abou Nabout)