Das TC Gebäude bei Nacht.


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  • On-Demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. International Journal of Research in Marketing, 33(2): 314-327, 2016 (N. Wlömert, D. Papies). IJRM Best Paper Award 2016.

  • Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters, 27(1): 195-210, 2016 (N. Wlömert, F. Eggers).

  • Empirical Generalizations in Search Engine Advertising. Journal of Retailing, 90(2): 206-216, 2014 (N. Abou Nabout, M. Lilienthal, B. Skiera).

  • PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising. Marketing Science, 32(2): 213-220, 2013 (B. Skiera, N. Abou Nabout). Finalist in the Gary L. Lilien ISMS-MSI Practice Prize Competition.

  • An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing, 29(1): 68-80, 2012 (N. Abou Nabout, B. Skiera, T. Stepanchuk, E. Gerstmeier). IJRM Best Paper Award 2012.

  • Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science, 39(5): 777-794, 2011 (D. Papies, F. Eggers, N. Wlömert).

  • The risk of programmatic advertising: Effects of website quality on advertising effectiveness. International Journal of Research in Marketing, 2021 (Edlira Shehu, Nadia Abou Nabout, Michel Clement)


For more information about IMSM’s current research projects see the faculty websites. In addition, IMSM’s publications can be found in WU’s official FIDES database.