Nils is an Assistant Professor of Marketing at the Institute for Interactive Marketing & Social Media at the Vienna University of Economics and Business (WU Vienna). His research interests center around how new technologies and associated digitalization of information impact consumer and firm behavior - particularly in markets for media products. In his dissertation, for example, he studied the music industry and how the transition to online channels for content distribution affects the marketing strategies of firms operating in this industry. His current research projects are concerned with analyzing consumer preferences for new media business models (e.g., streaming services like Spotify), testing methods to predict their market potential, as well as assessing their influence on existing business models. Nils' research has been published in international scholarly marketing journals (Journal of the Academy of Marketing Science, Marketing Letters).
Nils received a degree in business administration (2008) and a PhD in Marketing (2014) from the University of Hamburg. He was a visiting researcher at Massey University in Auckland (2013), the University of Technology in Sydney (2013), and the University of Twente in Enschede (2012). Prior to receiving his PhD, Nils has gained managerial experience as a Digital Marketing Manager at Universal Music in Berlin (2008-2010), where he specialized in pricing and business analytics in the digital music market.
Open Thesis Topics
Please find the full list of Nils Wlömert Publications Link
Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry.
International Journal of Research in Marketing 33 (2), 314-327.
**Best Paper Award, Link
Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs.
Marketing Letters 27 (1), 195-210. Link
Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free?
How Free Ad-funded Downloads Affect Consumer Choice.
Journal of the Academy of Marketing Science 39 (5), 777-794. Link
|Since 1/2015||Assistant Professor of Interactive Marketing & Social Media, Wirtschaftsuniversität Wien|
|2014||Ph.D. in Marketing, University of Hamburg|
|2013||Visiting Researcher, Massey University, Auckland|
|2013||Visiting Researcher, University of Technology, Sydney|
|2012||Visiting Researcher, University of Twente, Enschede|
|2009-2010||Marketing Manager at Universal Music Group, Berlin|
|2008||Diploma Degree in Business Administration, University of Hamburg|