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Christina UHL

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Christina is a doctoral candidate and research associate at the Institute for Interactive Marketing & Social Media (IMSM), Vienna University of Economics and Business (WU).

She holds a Master of Science in Economics with majors in Mathematics and already gathered four years of academic work experience as a Teaching and eLearning Assistant at the Institute for Quantitative Economics, Vienna University of Economics and Business (WU).

In November 2015 she then decided to make a career change and joined the Institute for Interactive Marketing & Social Media, where her research now focuses on display ad viewability and effectiveness.

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