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Alicja GRZADZIEL

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Alicja is a PhD candidate and a research associate at the Institute for Interactive Marketing & Social Media (IMSM) at WU.

She holds a bachelor’s and a master’s degree in cognitive science, which she studied at Universität Wien. She has been working at IMSM as a student assistant since 2018, helping with research on environment markets, ad viewability and ad effectiveness.

In December 2020 she began her PhD studies, where her research is in the field of ad effectiveness, multiscreening, and the influence of offline marketing on online customer behaviour.

You can read about Alicja's current project here.

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