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Master

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WU's mas­ter de­gree pro­grams are usu­ally 4 semesters long (120 ECTS cred­its). Mas­ter pro­grams build upon bach­elor pro­grams, i.e. the pre­requis­ite for ad­mis­sion to a mas­ter pro­gram is the suc­cess­ful com­ple­tion of a bach­elor or dip­loma pro­gram in a rel­ev­ant dis­cip­line. Gradu­ates of a mas­ter pro­gram are in turn en­titled to pur­sue a doc­toral or PhD pro­gram. You will find fur­ther in­form­a­tion on the WU's mas­ter pro­grams here.

The IMM is com­mit­ted to pre­pare its stu­dents for the chal­lenges of busi­ness in the 21st cen­tury. IMM stands for com­mit­ted, state-of-the art re­search and ded­ic­ated teach­ing. You will get to know a de­termined yet car­ing fac­ulty, which is sup­por­ted by nu­mer­ous ex­ternal pro­fess­ors from the US, Great Bri­tain and other coun­tries. Fur­ther­more, IMM has been rated a top 5 Spe­cial­iz­a­tion (SBWL) at the Vi­enna Uni­versity of Eco­nom­ics and Busi­ness Ad­min­is­tra­tion in the alumni sur­vey. The fol­low­ing in­form­a­tion will give you a clear un­der­stand­ing of how the IMM is in­volved in the Mas­ter Pro­grams

Mas­ter pro­grams

The IMM is in­volved in the fol­low­ing mas­ter de­gree pro­grams:

     

  • Mar­ket­ing WU [de­tails] start­ing win­ter term 2012/13

    Note that both mas­ter pro­grams are taught entirely in Eng­lish. You will find the mas­ter­-­level courses taught by IMM fac­ulty here.

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What IMM has to of­fer

     

  • the op­por­tun­ity to gain spe­cific know­ledge about se­lec­ted in­ter­na­tional mar­ket­ing man­age­ment top­ics and dif­fer­ent re­search meth­od­o­lo­gies

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  • courses with a strong prac­tical ap­proach and co­oper­a­tion with well-­known com­pan­ies to pre­pare you for your fu­ture job

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  • a very com­pet­ent, help­ful and ap­proach­able fac­ulty

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  • lec­tures by guest pro­fess­ors from around the world

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  • nu­mer­ous events, for example talks and meet­ings with mar­ket­ing man­agers

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  • a large net­work of stu­dents, ex­ec­ut­ives and schol­ars

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