Anita Gerstbauer

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An­ita Ger­st­bauer, M.Sc., MIM

Of­fice: D1, 3.028
Of­fice Hours: By ap­point­ment

Phone: +43-1-31336-4308
Fax: +43-1-31336-90-4308


Pos­i­tion at IIB, other pos­i­tions and aca­demic ca­reer

An­ita joined the In­sti­tute for In­ter­na­tional Busi­ness as Re­search and Teach­ing As­so­ci­ate and PhD Stu­dent in Oc­to­ber 2017. She holds a Mas­ter's de­gree in In­ter­na­tional Man­age­ment from WU Vi­enna and CEMS. Be­fore that, she also com­pleted her Bach­elor’s de­gree in In­ter­na­tional Busi­ness Ad­min­is­tra­tion with spe­cial­iz­a­tions in Stra­tegic Man­age­ment & Man­age­ment Con­trol and In­ter­na­tional Busi­ness at WU Vi­enna. An­ita took part in in­ter­na­tional mobil­ity pro­grams and spent two semesters abroad, one at Uni­versity of Rich­mond in the US and one at Louv­ain School of Man­age­ment in Bel­gium. An­ita gained pro­fes­sional ex­per­i­ence work­ing in- and out­side of Aus­tria and in a vari­ety of busi­ness areas of com­pan­ies such as Ac­cen­ture, Volvo, OMV and Siemens. Dur­ing her stud­ies she has been a stu­dent and re­search assist­ant at the In­sti­tute for Stra­tegic Man­age­ment and Man­age­ment Con­trol, and Com­pet­ence Center of Emer­ging Mar­kets and CEE.

Re­search in­terest

An­ita’s re­search in­terest lies in the field of stra­tegic man­age­ment in the con­text of glob­al­iz­a­tion and emer­ging mar­kets. Fur­ther­more, she is also in­ter­ested in me­dia's role as a source of in­form­a­tion and factor of in­flu­ence in busi­ness.