SBWL International Business
The specialization International Business aims at providing students with a solid foundation within the three key areas IB Strategies, IB Markets and IB Resources.
Overview & Contents
IB Strategies is dedicated to managing multinational companies, international knowledge transfer and regional strategies. The key area IB Markets covers market-entry strategies, emerging markets and globalization. IB Resources focuses on international HR management, cross-cultural management and multicultural teams. Besides in-depth knowledge within these three key areas, students are also provided the linkages and interrelations among and between these fields leading to both, a solid overview of international business as well as specialized knowledge. Additionally, students will acquire essential social skills and abilities such as presentation expertise, effective communication abilities and team-work skills. This is realized by using a selected mix of teaching methods including case studies, interactive discussions, team-work assignments, seminars and ongoing presentations.
Recommended Course of Studies
The program structure of the specialization International Business is flexible and allows students to complete course work within two or three semesters. The necessary prerequisite for taking the advanced seminars (courses 3-5) consists in completing the two basic courses (1-2) Foundations and Applications.
Optional: Dedicatied Tracks
The Institute for International Business offers two, non-mandatory, dedicated tracks within the IB spcialization. Students will receive an additional diploma certifying their participation in the respective track:
Central Europe Connect (CEC)
What is this track about?
Central Europe Connect will give IB students the possibility to complete part of their specialization together with students from WU partner universities. Interactive, practice-oriented courses Strategies and Management in Central Europe, Consumer Behavior in Central Europe und Structural Dynamics in Central European Economies shall sensitize students to the Central European economic region and prepare them for taking management positions in companies operating in Central Europe. In addition to the academic focus on business activities in Central Europe, students shall benefit from the various networking opportunities. In order to put international business projects directly into practice together with international students, cohorts of about 60 students from all three universities will, within one semester, participate in one-week blocked courses, each organized at one of the three locations WU, SGH (Warsaw) and EUBA (Bratislava). Company visits, guest speakers and social events will complement the local course programs. This shall also enable the students to build up a network in the region.
How do you get in?
At WU, Central Europe Connect will be offered as an optional choice for the courses III, IV and V of the SBWL International Business. Scholarships for financial support regarding travel expenses will be available for students of all partner universities. During the entry exam for the SBWL students can indicate a preference for this dedicated track. Faculty will then choose the best 20 applicants (based on entry exam score). All other applicants who do not make the CEC track will be considered for the regular IB specialization with the remaining applicants.
Sustainability and Corporate Responsibility (SaC)
What is it about?
Sustainability, corporate responsibility, and business ethics are increasingly important in IB and require both deep knowledge and well-developed competence. This is also exemplified by the United Nations’ Sustainable Development Goals. The IB Track – Sustainability and Corporate Responsibility puts a special focus on these themes and combines in a unique way IB expertise with proficiency in SaC. It offers the opportunity for students with an interest in sustainability, corporate responsibility, and/or business ethics to focus their advanced seminars 3, 4, and 5 particularly on these and related themes. Students achieve in-depth perspectives, insights, and knowledge relevant at the intersection of IB and aspects related to SaC, and in this way have an opportunity to develop the skill-sets and competencies necessary to succeed.
How do you get in?
All students admitted to the specialization International Business have the opportunity to complete the SaC track and obtain a certificate. As part of the entry exam, students can indicate that they are interested in completing the track.
The entire specialization International Business is taught exclusively in English. Several opportunities for credit transfer, in particular for the advanced seminars, are offered. It is recommended though to check any specific credit-transfer opportunities following the respective procedure as recommend on the institute's homepage.
Service, Questions, Entry and Credit Transfer:
For all questions regarding administrative matters including the entry into the specialization please check our Service pages.