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Jelena Cerar

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Jelena Cerar

Dr. Jelena Cerar, M.Sc. M.A.

Office: D1.3.042
Office Hours: By appointment

Phone:   +43-1-31336-5285
Fax:  +43-1-31336-90-5285


Position at IIB, other positions and academic career

Jelena has been an Assistant Professor at IIB since September 2020. She earned her doctorate with honors at WU with a dissertation on HQ resource allocation within MNC. During her doctorate, she also finished the Regional Academy of the United Nations, where she won the award for the best student of the year for the research project she did for UNIDO. She graduated from the Erasmus Mundus EGEI Master’s program in Economics with studies in China, Belgium and Italy as a scholarship holder of the European Commission. Earlier she completed both of her Bachelor’s degrees (in Economics and International Relations) in Belgrade, Serbia, where she is originally from.

Before joining academia, she gained considerable industry experience as a business development manager and a strategy consultant in international companies with headquarters in Germany, Austria and the USA and she was a co-founder and a CEO the NGO Teach for Serbia, part of Teach for All global network. Before joining our institute, Jelena already worked at WU as a Program Manager for CEE and Emerging Markets, as well as a lecturer for CEMS Master’s program.

She fluently speaks English, Serbian/Croatian, German and Spanish and has a high level of understanding of Russian and Czech. She lived in seven countries and accumulated substantial international experience.

Research interest

Her main domain of research are headquarters-subsidiary relationships in multinational companies (MNCs), specifically the topics of headquarters roles and value added, resource allocation, fair decision making and biases within MNCs. She is mainly focused on experimental research methods.