Vorlesen

About International Business

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A short over­view of what we ac­tu­ally teach and re­search.

In­ter­na­tional Busi­ness (IB) has in­creas­ingly gained im­port­ance dur­ing the re­cent past and is ex­pec­ted to con­tinue do­ing so in the fu­ture. Driven by glob­al­iz­a­tion and tech­no­lo­gical devel­op­ments as well as polit­ical im­plic­a­tions that fa­cil­it­ate cross-bor­der activ­it­ies, busi­nesses are try­ing to cash in on these trends by seek­ing profits in­ter­na­tion­ally. From an aca­demic point of view, the study of IB aims at bet­ter un­der­stand­ing the im­plic­ated pro­cesses such as mar­ket entry strategies, global stra­tegic man­age­ment, global or­gan­iz­a­tion, in­ter­na­tional mar­ket­ing, cross-­cul­tural man­age­ment and in­ter­na­tional HR-­man­age­ment. Re­search at the In­sti­tute for In­ter­na­tional Busi­ness ad­dresses such op­er­a­tions in fur­ther de­tail, for example the role of re­gional headquar­ters for MNC per­form­ance, drivers and bar­ri­ers of in­ter­na­tion­al­iz­a­tion pro­cesses, fin­an­cial aspects in the strategy of the MNC, or sus­tain­able global lead­er­ship.