Die Stiege zum ersten Obergeschoss des D3 Gebäudes.

Martin Wiernsperger

Martin Wiernsperger, MSc, MBA

Martin Wiernsperger MSc, MBA

Research and Teaching Associate (Prae Doc)

Work at IfU, previous experience and academic profile

Martin is a research and teaching associate and has been with the Institute for Strategy and Managerial Accounting (IfU) since August 2020. Besides his research projects, he is currently teaching various courses at the undergraduate as well as postgraduate level at WU Vienna.

Prior, Martin completed his M.B.A. at the University of Technology in Sydney while working as a research associate at the UTS Entrepreneurship and Innovation Unit. Martin also obtained a M.Sc. in Strategy, Innovation, and Management Control (SIMC) as well as a B.Sc. in Business and Economics from WU Vienna. During his undergraduate studies, he spent a semester abroad at the George Washington University in Washington, DC. Before joining academia, Martin also completed various internships in development finance, banking, as well as management accounting and control.

Research interest

Martin’s main research focus is at the intersection of emerging strategic & technological trends and their implications for management accounting and control systems. In particular, Martin’s research is focused on business analytics and machine learning, which he explores from a behavioral economics perspective. For instance, one project explores how human biases and machine biases in the application of predictive and prescriptive analytics affect performance management practices. In this regard, he is particularly interested in the field of explainable artificial intelligence / interpretable machine learning and its impact on organizational decision-making. Furthermore, Martin is also interested in the re-emerging strategic concept of “corporate purpose” and the institute’s core research domain of “innovation & creativity”, which he both explores from a management control perspective.