Dr. Franziska Metz
Franziska Metz is researcher and lecturer at the Institute for Entrepreneurship and Innovation, WU Vienna University of Economics and Business. Her research interests lie at the intersection of Innovation, Consumer Behavior, and Entrepreneurship. She is particularly interested in Open and User Innovation.
Franziska Metz received her Ph.D. at WU Vienna University of Economics and Business. Her dissertation mainly focused on mass customization and customer co-creation, a possibility to outsource design activities to users. During her doctoral studies at WU Vienna she spent one semester at the University St. Gallen (HSG).
The results of her research have been presented on international conferences like AMA (American Marketing Association) Conference, ACR (Association for Consumer Research) Conference, PDMA (Product Development and Management Association) Conference, and OUI (Open and User Innovation) Conference.
Mobility Scholarship WU Vienna (2017)
Swiss European Mobility Scholarship (University of St. Gallen) (2016)
PDMA Dissertation Proposal Finalist (2016)
Innovative Teaching Award 2016 (WU Vienna) (2016)
Scholarship of Academic Excellence (AAU) (2012)
Joint Study Scholarship (2012)
Austrian Mobility Scholarship (Kaerntner Sparkasse) (2012)
User Innovation Research Initiative Vienna (www.userinnovation.at)