Vorlesen

Linn Kretzschmar, M.Sc.

Linn Kretz­schmar, M.Sc., is a Rese­arch and Teaching Assis­tant at the Insti­tute for Entre­pre­neurship and Inno­va­tion at the Vienna Univer­sity of Econo­mics and Busi­ness.

Before joining the E&I team in 2017, Linn studied Inter­na­tional Marke­ting and Manage­ment at Copen­hagen Busi­ness School and majored in Inno­va­tion, Marke­ting and Stra­tegic Manage­ment. During and after her studies she gained prac­tical expe­ri­ence in the areas of busi­ness deve­lop­ment, marke­ting and inter­cul­tural commu­ni­ca­tion.

Curri­culum Vitae

Profes­sional Expe­ri­ence 

2017 - today

Rese­arch and Teaching Assis­tant at the Insti­tute for Entre­pre­neurship and Inno­va­tion, Vienna Univer­sity of Econo­mics and Busi­ness, Vienna, Austria

2015

Intern at KfW DEG, Hanoi, Vietnam

Busi­ness Deve­lop­ment, Finan­cial Project Evalua­tion

2013 - 2015

Working Student at SCHIFFL, Berlin, Germany

Marke­ting

2010 - 2012

Working Student at ga.de Werbe­agentur, Berlin, Germany

Project Manage­ment, Marke­ting

Univer­sity Educa­tion

2017 - today

Doctoral Studies (Dr.rer.soc.oec), Vienna Univer­sity of Econo­mics and Busi­ness, Insti­tute for Entre­pre­neurship and Inno­va­tion (ongoing)

2015 - 2017

M.Sc. Inter­na­tional Marke­ting and Manage­ment, Copen­hagen Busi­ness School, Copen­hagen, Denmark

Master Thesis: "Spur­ring Inno­va­tion of small enter­prises in Thai­land through Univer­si­ty­-Go­vern­men­t-­In­dustry Linkages and Thai-­German colla­bo­ra­tion"

2016

Exch­ange Semester, Paris School of Busi­ness, Paris, France

2009 - 2014

B.Sc. Busi­ness Admi­nis­tra­tion, Humboldt Univer­sität, Berlin, Germany

Bachelor Thesis: "Cust­o­m­er-­Co-­Crea­tion - The inte­gra­tion of the cust­omer in brand design" in colla­bo­ra­tion with Deut­sche Bahn AG

Honors

  •  Heinz Nixdorf Scho­lar­ship (2015)

Affi­lia­tions

Publi­ca­tions & Teaching