Vorlesen

Linn Kretzschmar, M.Sc.

Linn Kretzschmar, M.Sc., is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business.

Before joining the E&I team in 2017, Linn studied International Marketing and Management at Copenhagen Business School and majored in Innovation, Marketing and Strategic Management. During and after her studies she gained practical experience in the areas of business development, marketing and intercultural communication.

Curriculum Vitae

Professional Experience 

2017 - today

Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business, Vienna, Austria

2015

Intern at KfW DEG, Hanoi, Vietnam

Business Development, Financial Project Evaluation

2013 - 2015

Working Student at SCHIFFL, Berlin, Germany

Marketing

2010 - 2012

Working Student at ga.de Werbeagentur, Berlin, Germany

Project Management, Marketing

University Education

2017 - today

Doctoral Studies (Dr.rer.soc.oec), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation (ongoing)

2015 - 2017

M.Sc. International Marketing and Management, Copenhagen Business School, Copenhagen, Denmark

Master Thesis: "Spurring Innovation of small enterprises in Thailand through University-Government-Industry Linkages and Thai-German collaboration"

2016

Exchange Semester, Paris School of Business, Paris, France

2009 - 2014

B.Sc. Business Administration, Humboldt Universität, Berlin, Germany

Bachelor Thesis: "Customer-Co-Creation - The integration of the customer in brand design" in collaboration with Deutsche Bahn AG

Honors

  •  Heinz Nixdorf Scholarship (2015)

Affiliations

Publications & Teaching