Linn Kretzschmar, M.Sc.
Linn Kretzschmar, M.Sc., is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business.
Before joining the E&I team in 2017, Linn studied International Marketing and Management at Copenhagen Business School and majored in Innovation, Marketing and Strategic Management. During and after her studies she gained practical experience in the areas of business development, marketing and intercultural communication.
|2017 - today||Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business, Vienna, Austria|
|2015||Intern at KfW DEG, Hanoi, VietnamBusiness Development, Financial Project Evaluation|
|2013 - 2015||Working Student at SCHIFFL, Berlin, GermanyMarketing|
|2010 - 2012||Working Student at ga.de Werbeagentur, Berlin, GermanyProject Management, Marketing|
|2017 - today||Doctoral Studies (Dr.rer.soc.oec), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation (ongoing)|
|2015 - 2017||M.Sc. International Marketing and Management, Copenhagen Business School, Copenhagen, DenmarkMaster Thesis: "Spurring Innovation of small enterprises in Thailand through University-Government-Industry Linkages and Thai-German collaboration"|
|2016||Exchange Semester, Paris School of Business, Paris, France|
|2009 - 2014||B.Sc. Business Administration, Humboldt Universität, Berlin, GermanyBachelor Thesis: "Customer-Co-Creation - The integration of the customer in brand design" in collaboration with Deutsche Bahn AG|
Heinz Nixdorf Scholarship (2015)
User Innovation Research Initiative Vienna (www.userinnovation.at)