The Marketing & Communications office is a service unit responsible for coordinating all of WU’s official communications to the outside. We act as a point of contact for WU’s internal organizational units as well as for external partners, the media, and the general public.
-The unit is organized into two main sub-units – the Events & WU Shop division and the Communications office – and it also comprises a number of other fields, such as research communications, public relations, sponsoring & fundraising, and master’s program marketing. The Marketing & Communications team also includes language specialists who provide official translations into English.
The public relations team acts as an interface between WU and the media. We provide the press with news and updates on research findings, events on campus, and new faculty members. We are also available to help journalists locate WU experts to help them with their research. Our activities include:
Sending out press releases on current WU–related topics
Establishing contact with WU experts for media inquiries
Writing and publishing the WU Magazin
Granting film and photography permits
The main responsibility of this service office is to coordinate a uniform presence for WU in all channels of communication. This includes both visual design elements and planning and coordinating content
This includes the conceptual design of WU’s corporate design, regulating compliance with the CD concept, compiling and publishing the CD manual, and creating templates for a wide range of media types. For more information, please see: WU Corporate Design Services (login required).
We are also responsible for the conceptual design and distribution of WU’s print publications, including the Annual Report in German and English, informational brochures on academic programs, and other general informational materials.
This area covers the following activities:
Further development and content management of the WU website (in cooperation with the organizational units)
Maintenance and content management of WU’s social media channels
Providing content for the on-campus info-screens
Online marketing campaigns
Preparing and mailing the WU newsletter
Our activities also include the planning, design, and coordination of Citylight billboard campaigns on the campus grounds.
The team is responsible for keeping WU’s brand communications consistent and for the conceptual design, production, and distribution of marketing materials.
We also offer training and consulting on the intranet platform Sharepoint and are responsible for the content management of key intranet pages.
Knowledge transfer with all areas of society: It’s important to communicate WU’s research findings with the public, which is why we support our researchers in getting their results known by publishing current research news on the WU website. The research communications staff is also responsible for developing further methods of presenting WU’s research to various target groups, for example through the WU Awards.
Events & WU Shop Division
The Events & WU Shop Division is responsible for the conceptual design and planning of WU’s own events and for running the WU Shop.
We plan and execute events for a variety of target groups, including students and potential students (Open House Day, various information fairs, etc.) and the general public (public lectures, panel discussions, the WU Summer Celebration). We are also responsible for organizing graduation and award ceremonies.
Looking for WU-branded merchandise? Look no further: The WU Shop offers clothing, stationery and office materials, accessories, postcards, gift items, and more, and is located in the entrance hall of the Library & Learning Center. For more about the collection and opening hours, please see the Shop’s own web page.
WU prides itself on being a bilingual campus, and much of the university’s communication occurs in both German and English. A consistent style and clear, uniform terminology are important for bilingual communications, which is why we provide official translations for many different areas. We also maintain a terminology database that WU faculty and staff can consult in the search for key WU-related terms. Check it out here: WU Term (login required).
Master’s program marketing
Effective marketing of WU’s English and German-taught master’s programs, planned in close cooperation with the office of the Vice-Rector for Academic Programs and Student Affairs and the programs’ academic directors, strengthens WU’s international orientation. WU and its program portfolio are represented at international education fairs, including the CEMS Fair and the World Grad School Tour, as well as on numerous online platforms.