Marketing Research Seminar Series

Location: WU (Vienna University of Economics and Business) AD.0.090 on 21 March 2019 Starting at 13:00 Ending at 15:00

Organizer Department Marketing

The Power of Social Norms Combined With Financial Incentives

It is widely recognized that making social norms salient can be effective in influencing behavior. But why do social norms sometimes backfire? And what happens when social norms are combined with financial incentives?



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