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Marketing Research Seminar Series

Wirtschaftsuniversität Wien, Administration AD.0.090 13:00 - 15:00

Type Lecture / discussion
SpeakerProf. Vladas Griskevicius
Organizer Department Marketing

The Power of Social Norms Combined With Financial Incentives

It is widely recognized that making social norms salient can be effective in influencing behavior. But why do social norms sometimes backfire? And what happens when social norms are combined with financial incentives?

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