Improving health with behavioral economics
This event is organized by the Department of Socioeconomics
Why is it so hard to get rid of unhealthy behavior? According to the theory of behavioral health economics, unhealthy behaviors are partly due to cognitive biases that adversely affect decision-making. The corresponding public health strategy is to identify these biases and design interventions that address them. Based on practical examples like diabetes management or physical activity, we discuss successful health promotion strategies based on the combined insights of economics and psychology.
Marcel Bilger, Head of the Health Economics and Policy Group, WU
One on One with ...
Marcel Bilger & Sophie Guthmuller
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