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‘Empty’ texts or the backbone of professional practice? Value-texts from public authorities in Sweden

Wirtschaftsuniversität Wien, Departments 2 D2 2.22818:15 - 19:45

Type Lecture / discussion
SpeakerProf. Anders Björkvall (Örebro University) and Prof. Catharina Nyström-Höög (Dalarna University) Sweden
Organizer Institut für Slawische Sprachen mit dem Institut für Englische Wirtschaftskommunikation

The present­a­tion will re­volve around two themes. The first one has to do with the con­cept of crit­ical as in Crit­ical Dis­course Ana­lysis (e.g. Fair­clough, 1993) andCrit­ical Genre Ana­lysis (Bha­tia, 2015, 2017): our ini­tial data of 230 ‘plat­form of val­ues’ texts from 2016 , rep­res­ent­ing 154 dif­fer­ent Swedish pub­lic au­thor­it­ies in­vited to a CDA/CGA in­spired ap­proach cent­ring on ‘soft’ power and he­ge­monic con­trol (cf. Mulder­rig, 2011). However, twore­cently gathered sets of data – a fo­cus group with senior HR of­ficers and a quant­it­at­ive sur­vey to civil ser­vants – point in a par­tially dif­fer­ent dir­ec­tion: con­trol is down­played in fa­vour of ‘eth­ical’ aspects, col­lect­ive goalachieve­ment, and on­go­ing dia­logues. How does this af­fect our crit­ical ap­proach to ‘plat­form of val­ues’ texts and prac­tices?

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