Ein Mann hält ein Papierflugzeug aus einer Weltkarte in die Höhe

Central Europe Connect - Digital course week at WU Vienna

CEC WU Vienna

The student Magdalena Ewa Kubiak is one of the participants in the Central Europe Connect program. She tells us about the impressions she gained during the digital course week at WU.

Why did you choose the CEC program?

  • I chose to participate in this program because I liked the idea of taking courses from other universities, meeting international students, travelling to and experiencing a little bit of each country. I also thought it would be a great opportunity to learn more about the way of doing business in the region. Looking back, it was a great experience, and I am happy I chose to participate in this program.

What is it like to participate in this (online) short study program?

  • At first, I was a little disappointed because I was looking forward to the week of staying in Warsaw, Bratislava and Vienna, however, there was a lot of effort put into the design of the online format which provided a great learning experience after all. In particular, the lectures were designed interactively through working on case studies, company analyses and company presentations. Consequently, all students were very engaged and got involved. Considering all, the participation in the online format of the program exceeded the expectations I had beforehand.

What have you learned academically from the third and last online CEC course week of WU Vienna?

  • The third course was all about the internationalization of Western firms into the CEC region which I personally found extremely interesting. Especially through working independently on various case studies as well as analyzing selected firms and applying different frameworks we were provided with the chance to experience working from the perspective of a strategy consultant. Working on these cases, the company presentation, analyzing real world challenges as well as difficulties firms face throughout their expansion into this region provided a great practical experience.

Which social and intercultural experiences have you had in the courses?

  • I have learned about the teamwork between different cultures which, as I think all of us have experienced, comes with both great benefits and challenges. Especially the course in Vienna deepened that understanding as we worked a lot within our groups. Not being able to communicate face to face certainly made our intercultural interaction a bit more challenging, however, ultimately it was a great chance to enhance this particular skillset.

What positive experiences can you look back on? What was your personal highlight?

  • I really enjoyed the special dynamic of the program. The assignments were interesting as we could apply the theoretical frameworks to real life cases and so deepen our understanding in this respect. The lectures were also great as they were very informative and related to various difficulties as well as chances that occupy the region today and in the near future.

Would you recommend other students to apply for the CEC program?

  • I think the CEC program is a great opportunity to work with and learn from different cultures and people, also in preparation for future professions in the field of international business.  Despite the courses being held in an online format, they were structured very well, informative, with practical insights and on top of that some fun activities were included as well. I even now truly enjoyed and learned a lot from the online series, and I can only imagine how much fun it must be to actually travel to the universities and meet all these amazing people face to face. All in all, it was a great experience, and I would definitely recommend it.

WU (Vienna University of Economics and Business)

  • Location: Vienna, Austria

  • Population of Vienna: ca. 1.897.491

  • Number of students: ca. 22.016

  • Accreditations: AACSB, AMBA, EQUIS

  • Exchange level: Bachelor, Master, Doctorate