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News Archive Marketing

Info Sessions Announcement

Discover the MSc Marketing at WU

Are you ready to level up your future career in Marketing? Discover the MSc Marketing at WU Vienna during our upcoming info sessions "Application Tips and Q&A" and: gain a deeper understanding of…

Bocconi graduation

Experiencing Milan Through a Double Degree Program at Bocconi

In a recent interview, we asked the successful Bocconi Double Degree graduate Bianca Dampf about her transformative experience in Milan. Here's what she had to say: Q: What is the first word that…

marketmind award finalists

marketmind Best Thesis Award 2023

What is the initial feeling that comes to your mind when you think about insect consumption? For many it's a sense of disgust, which is unfortunate given the numerous environmental, nutritional,…

Class photo - Cohort 12

Welcome Cohort 12!

This week we had the pleasure of welcoming the 12th cohort of the MSc Marketing! Our students embarked on an exhilarating three-day kick-off, marking the beginning of an exciting journey ahead. A…

Lake trip 2023 - photo by Moritz Ebner

Happy summer break!

We are writing this post as we are daydreaming of soaking up the sun on the Danube shore, catching sunsets at a rooftop bar in Vienna, or packing up a suitcase to visit new countries. But before we…

Info session 2023

Paving the way for our new MSc Marketing students

Embarking on a new chapter in life, particularly when moving to a different city or country, can bring a mix of excitement and stress. Recognizing this, the MSc Marketing management team and the…

[Translate to English:] WUMA team at volleyball tournament against SCM

Semester recap with WUMA

Yet another semester comes to an end so let’s take a trip down memory lane. We put together a recap of the highlights of all the exciting events organized by the MSc Marketing Club WUMA this summer…

[Translate to English:] WUMA team at volleyball tournament against SCM

Semester recap with WUMA

Yet another semester comes to an end so let’s take a trip down memory lane. We put together a recap of the highlights of all the exciting events organized by the MSc Marketing Club WUMA this summer…

Happy holidays!

Happy Holidays!

Dear students and faculty at MSc Marketing, As the year comes to a close, we want to take a moment to thank you all for your hard work and dedication. We are grateful for the opportunity to work…

Assoc. Prof. Katharina Hofer (JKU Linz), Mag. Thomas Stelzer (Governor of Upper Austria), Verena Führer (MSc Marketing graduate), DDr. Werner Steinecker (Chairman Erwin Wenzl Preis)

MSc Marketing graduate wins thesis award

With her master's thesis "Trendy Dairy - Investigating the Potential of Innovative Products in the Dairy Category based on Food Trends", MSc Marketing graduate Verena Führer won the Erwin Wenzl Prize…