Zwei Studierende sitzen im Audimax

WUMA - MSc Marketing Club

About WUMA - the MSc Marketing Club

"WUMA - WU Marketing Master Association“ is the official club of students and alumni of the WU Master Program MSc Marketing. Its mission consists of the following three pillars:

  • Officially representing MSc Marketing students during and after their studies at WU Wien

  • Building a strong community and network of marketing experts in Austria and on a global level

  • Strengthening the connection of the MSc Marketing program and its students to the corporate world

All activities of WUMA focus on actively connecting students, alumni, associated faculty members and companies as well as other external organizations. Our vision is to build up a strong image of the "young" MSc Marketing program at WU Wien both within the university and outside, as well as to position the MSc Marketing as one of the best higher educational programs in marketing management in Austria and Europe.

Who are we?

We - the MSc Marketing Club team - are a group of motivated and highly committed marketing students with very diverse and international backgrounds.

Activities, Events, News

WUMA engages in many different activities throughout the year. Here are some examples:

  • Marketing Stammtisch

  • Marketers' Christmas Get-together

  • MSc Marketing Running Dinner

  • MSc Marketing Pub Quest

  • MSc Marketing Semester Closing

  • MSc Marketing Graduation Ceremony

  • Corporate Talks

  • Alumni Network Management

  • MSc Marketing Hoodies

MSc Marketing Hoodies
WUMA - WU Marketing Master Association - the student and alumni club of the MSc Marketing program

WUMA - WU Marketing Master Association - the student and alumni club of the MSc Marketing program

Our new, organic MSc Marketing Hoodies are now available!


Our network goes beyond a community of MSc Marketing students and alumni. In order to bring theory and practice closer together we aim to build cooperations with companies, institutions and event partners. WUMA is proud to name the following corporate partners: