Dr. Meierer and Patrick Bachmann (Univ. Zürich) on Machine Learning in Marketing
Dr. Markus Meierer and Patrick Bachmann, MA held a talk and offered a course on machine learning applications in Marketing at the Institute of Service Marketing and Tourism at WU Vienna. Specifically, they covered topics like R programming, data preparation and handling, as well as the principles and the handling of machine learning techniques such as Decision Trees, Random Forest, Logistic Regression, Support Vector Machines, Neural Networks and Deep Learning.
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