Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media
Prof. Andrew Stephen from the University of Oxford (GB) held a talk on the consequences of consumer use of social media. Being one of the leading marketing academics in digital media channels, Prof. Stephen provided an exciting tour of methodological approaches and topical trends in social media research.
For information on the upcoming guest speakers at the Research Seminar Series, please check the agenda.
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