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Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the Uni­versity of Ox­ford (GB) held a talk on the con­sequences of con­sumer use of so­cial me­dia. Be­ing one of the lead­ing mar­ket­ing aca­dem­ics in di­gital me­dia chan­nels, Prof. Stephen provided an ex­cit­ing tour of meth­od­o­lo­gical ap­proaches and top­ical trends in so­cial me­dia re­search.

For in­form­a­tion on the up­com­ing guest speak­ers at the Re­search Sem­inar Ser­ies, please check the agenda.

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