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Research Talk by P.K. Kannan

P.K. Kan­nan from the Uni­versity of Maryland presen­ted his re­search on pro­duct line ex­ten­sions as part of our De­part­ment’s Re­search Sem­inar Ser­ies.

The presen­ted stud­ies used mul­tiple meth­ods to ex­plain the mech­an­ism un­derly­ing freem­ium busi­ness model: How and when the pres­ence of a free sample helps selling the premium ver­sion. We thank P.K. for his visit, and the in­ter­est­ing talk.

For in­form­a­tion on the up­com­ing guest speak­ers at the Re­search Sem­inar Ser­ies, please check the agenda.



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