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Martijn de Jong (Erasmus University Rotterdam) on assessing sensitive consumer behavior using the novel technique ICRT

Martijn de Jong from the Erasmus University Rotterdam (NL) presented his work on assessing sensitive consumer behavior using the item count response technique in our Research Seminar Series. In the...

Dr. Michael Platzer, WU Absolvent und CEO von mostly.ai im Interview

Dr. Michael Platzer, WU Marketing-Absolvent und CEO von mostly.ai, einem Unternehmen, das sich auf die Anonymisierung von Big Data spezialisiert hat, gab im WU Blog ein Interview zu technischen...

CRM 3.0: The Customer Centric Firm

Prof. Reutterer hat im Rahmen der Veranstaltung Daten Forum 2018 eine Keynote zum Thema Customer Centricity gehalten. Im Rahmen seines Vortrages ging er vor einem interessierten Fachpublikum auf den...

Dr. Meierer and Patrick Bachmann (Univ. Zürich) on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bachmann, MA held a talk and offered a course on machine learning applications in Marketing at the Institute of Service Marketing and Tourism at WU Vienna. Specifically,...

Koert Van Ittersum (Univ. Groningen) on In-Store Shopping Dynamics

Koert Van Ittersum from the University of Groningen (NL) presented his work on in-store shopping dynamics in our Research Seminar Series. In the course of his presentation, he elaborated on how...

Felix Hackl and Georg Schiefer (Flightkeys GmbH) on Software Solutions for the Aviation Industry

Felix Hackl and Georg Schiefer from Flightkeys GmbH, a startup based in Vienna, gave a talk on their software solutions for the aviation industry at WU Vienna, sharing marketing insights with our...

Peter Verhoef shares research on customer journey analytics in digital environments

Peter Verhoef from the University of Groningen (NL) presented a collection of his work on customer journey analytics in increasing digital environments in our Research Seminar Series. In the course...

Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our collegue, and member of the Institute for Service Marketing and Tourism, Jan Valendin, held a presentation on his analysis of the decentralized social media platform steemit at Cryptomonday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service & Digital Marketing sehr herzlich willkommen. Die Welcome Address der Firma AboutMedia und das anschließende Buffet zum...

Prof. Thomas Reutterer is Researcher of the Month October 2018

We are happy to announce that Prof. Thomas Reutterer, head of the Institute of Service Marketing and Tourism, was selected as WU's October / 2018 Researcher of the Month for his research in the field...