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Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the Uni­versity of Pennsylvania presen­ted his work in pro­gress on how news gets dis­tor­ted on so­cial me­dia. The ques­tion of what hap­pens to the fi­del­ity of news when it is re­told...

Research Talk by Barbara Kahn, Univ. of Pennsylvania

Bar­bara Kahn, Pro­fessor of Mar­ket­ing at the Uni­versity of Pennsylvania (US), held a talk on “The Shop­ping Re­volu­tion: How Suc­cess­ful Re­tail­ers Win Cus­tomers in an Era of End­less Dis­rup­tion” in the...

Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc Uni­versity in Istan­bul held a talk on dif­fer­en­tial im­pacts of god and re­li­gion on proso­cial con­sumer in­ten­tions as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The...

Successful Dissertation Defense by Kathrin Gruber, PhD

Kath­rin Gruber, PhD, suc­cess­fully de­fen­ded her dis­ser­ta­tion with the title "Busi­ness and Mar­ket­ing Ana­lyt­ics in Data-Rich En­vir­on­ments" at the Uni­versity of Eco­nom­ics Vi­enna (WU Wien), In­sti­tute for...

Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema be­herrscht derzeit die Diskus­sion zum Thema Pri­vacy Pre­ser­va­tion mehr als das un­mit­tel­bar be­vor­stehende Inkraft­tre­ten der EU-D­atens­chutz-­Grundveror­d­nung (DSGVO). Uns ist es gelun­gen,...

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

To­night Vi­en­na-­based Star­tup Anyline's COO Andreas Greil­huber offered us at WU (Vi­enna Uni­versity of Eco­nom­ics and Busi­ness) im­press­ive in­sights into in­nov­at­ive soft­ware solu­tions to em­power every ...

Semester-Opening und SBWL Kick-Off 2018

Wie jedes Semester heißen wir un­sere neuen Stud­i­er­enden der SBWL Ser­vice & Di­gital Mar­ket­ing sehr herz­lich willkom­men. Die Wel­come Ad­dress bei un­serer Kick­-Off-Ver­an­stal­tung kam vom Un­ternehmen...

Successful Dissertation Defense by Nelu Dan, PhD

Nelu Dan, PhD, suc­cess­fully de­fen­ded his dis­ser­ta­tion with the title "Some Ad­vances In Aspect Ana­lysis of User­-­Gen­er­ated Con­tent" in Ma­na­gerial and Ac­tu­ar­ial Sciences with a fo­cus on stat­ist­ics at the...

Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolfgang So­vis, langjähriger Lektor bei uns am In­sti­tut, hat das Sil­berne Ehren­zeichen für Verdien­ste um das Bundesland Niederöster­reich er­hal­ten. Wir grat­ulieren sehr herz­lich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lam­ber­ton from Uni­versity of Pitt­s­burgh (U.S.) in our Sem­inar Ser­ies. Cait offered us in­sights from her re­cent re­search on joint eth­ical de­cison mak­ing in dy­ads (i.e.,...