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The Aus­trian So­ci­ety of Ap­plied Re­search in Tour­ism (AS­ART)
As tour­ism has been an im­port­ant in­dustry factor and a ma­jor con­trib­utor to Aus­tria's for­eign ex­change earn­ings for dec­ades it is no sur­prise that this coun­try has had a long tra­di­tion of tour­ism re­search on the aca­demic level. Re­search, however, has not al­ways been con­duc­ted for its own sake and, there­fore, an or­gan­ized way of stim­u­lat­ing 'know­ledge trans­fer' is re­quired.
By re­cog­niz­ing the need for evalu­at­ing the­or­ies, col­lect­ing and ana­lyz­ing data, and feed­ing the newly gen­er­ated in­form­a­tion back into ma­na­gerial chan­nels, AS­ART has taken the chal­lenge and ac­com­plished these tasks:
The mis­sion of AS­ART is the mu­tual trans­fer of re­search-re­lated in­form­a­tion from the aca­demic com­munity to the prac­ti­tion­ers and vice versa. Prac­ti­tion­ers and man­agers raise ques­tions, not al­ways in a very pre­cise and ready-to-answer format. Aca­dem­ics re­act to these in­puts, not al­ways in a ma­na­geri­ally con­du­cive man­ner. But a plat­form is needed to keep the dia­log go­ing. AS­ART was foun­ded in 1972 by the tour­ism di­vi­sion of the Aus­trian Cham­ber of Com­merce, the In­sti­tute for Tour­ism and Leis­ure Stud­ies at the Vi­enna Uni­versity of Eco­nom­ics and Busi­ness Ad­min­is­tra­tion, and a num­ber of tour­ism com­pan­ies.
Ac­cord­ing to its bylaws AS­ART is a polit­ic­ally inde­pend­ent Vi­enna based non-­profit or­gan­iz­a­tion, ex­clus­ively fin­anced by mem­ber­ship fees and dona­tions.
Tra­di­tion­ally, the head of the Aus­trian Cham­ber of Com­merce Tour­ism As­so­ci­ation holds the func­tion of the AS­ART pres­id­ent. The AS­ART board, re­spons­ible for the So­ci­ety's cur­rent af­fairs, is com­posed of the pres­id­ents and top man­agers from the in­dustry.
In ful­filling its task, AS­ART provides a num­ber of ser­vices to its mem­bers, most of which are provided ex­clus­ively to mem­bers, some of them are at re­duced prices:

AS­ART Mem­bers

The AS­ART mem­bers re­ceive a monthly news­let­ter that in­cludes re­ports on re­search pro­jects and con­fer­ences, re­views of the latest tour­is­m-re­lated journal con­tri­bu­tions and books, In­ter­net ma­ter­ial of com­mon in­terest, and a cal­en­dar of con­fer­ences and con­gresses on tour­ism sub­jects for three months in ad­vance. More than sixty volumes ap­peared in the AS­ART Pub­lic­a­tion Ser­ies, all of which can be ordered dir­ectly at the So­ci­ety's of­fice. In co­oper­a­tion with the 'Tour­ism Stud­ies Aus­tria' AS­ART of­fers mem­bers ac­cess to in­ter­na­tional lit­er­at­ure searches at re­duced prices.
An­other of AS­ART´s goals is to pro­mote con­tact between com­pan­ies and stu­dents at the Vi­enna Uni­versity of Eco­nom­ics and Busi­ness Ad­min­is­tra­tion.
All gradu­ate stu­dents elab­or­ate their theses for com­mer­cial com­pan­ies on sub­jects they need re­search on. Reg­u­lar meet­ings or­gan­ized in co­oper­a­tion with the In­sti­tute for Tour­ism and Leis­ure Stud­ies assist stu­dents and AS­ART mem­bers to be­come ac­quain­ted with com­pany rep­res­ent­at­ives and of­fer an op­por­tun­ity to ex­change views about fu­ture pro­spects and job al­tern­at­ives.

The Aus­trian Award for Tour­ism Re­search is one of AS­ART´s activ­it­ies with the pur­pose of en­cour­aging re­search ini­ti­at­ives. An­nu­ally the best sub­mit­ted re­search pa­pers are awar­ded. The sub­mit­ted pa­pers will be sub­ject to double blind re­view. The au­thors of the best re­search pa­pers are in­vited to present their pa­pers to the jury, which con­sists of both aca­dem­ics and top man­agers from the in­dustry, at a pub­lic hear­ing.

How to be­come a mem­ber?
Com­pan­ies and private per­sons with a stake in the tour­ism in­dustry all over the world may ap­ply for mem­ber­ship. However, most of the pub­lic­a­tions, the news­let­ter, and the round table talks are in Ger­man. Mem­ber­ship ad­mis­sion is de­cided by the board. At present the AS­ART has about 40 com­pany mem­bers (called 'spon­sors') and 30 private mem­bers (called 'ordin­ary mem­bers').

For fur­ther in­form­a­tion please con­tact

Mira Oberkofler
Welthan­delsplatz 1/Buid­ling D2/En­trance A
A-1020 Vi­enna
Tel. +43-1-313 36 4581
Fax. +43-1-313 36 90 4581