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Service Marketing and TourismRSS

Wel­come to the Web pages hos­ted by the In­sti­tute for Ser­vice Mar­ket­ing and Tour­ism!

Our re­search and teach­ing activ­it­ies fo­cus on ser­vice-re­lated aspects of mar­ket­ing man­age­ment and ac­know­ledge re­cent changes in a dy­namic ser­vice land­scape. Many ser­vice in­dus­tries are be­ing rad­ic­ally trans­formed by ad­vances in in­form­a­tion tech­no­logy and in­ter­act­ive on­line me­dia. This on­go­ing devel­op­ment of­fers tre­mend­ous busi­ness op­por­tun­it­ies and makes ser­vice mar­ket­ing an ex­tremely ex­cit­ing and chal­len­ging field of study.

Our re­search is in­ter­dis­cip­lin­ary in nature with links to stat­ist­ics, eco­nom­ics, psy­cho­logy, and in­form­a­tion sys­tems. We typ­ic­ally use stat­ist­ical and ad­vanced mar­ket­ing science meth­ods to develop, re­fine, and ap­ply mar­ket­ing mod­els for ma­na­gerial de­cision sup­port. To serve the needs of our in­dustry part­ners and in­ter­ested policy makers, we try to main­tain a bal­ance of basic and ap­plied re­search.

Our stu­dents are seek­ing re­search-driven course con­tent and wish to ac­quire hard skills in mar­ket­ing re­search, busi­ness ana­lyt­ics, and de­cision mak­ing. Our prac­tice-ori­ented and ex­per­i­en­tial teach­ing formats en­sure that stu­dents ac­quire the qual­i­fic­a­tions they need to trans­late their skills into ef­fect­ive mar­ket­ing pro­grams.

News

Successful Dissertation Defense by Kathrin Gruber, PhD

Kath­rin Gruber, PhD, suc­cess­fully de­fen­ded her dis­ser­ta­tion with the title "Busi­ness and Mar­ket­ing Ana­lyt­ics in Data-Rich En­vir­on­ments" at the Uni­versity of Eco­nom­ics Vi­enna (WU Wien), In­sti­tute for...

Save the Date - 17.4.2018: Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema be­herrscht derzeit die Diskus­sion zum Thema Pri­vacy Pre­ser­va­tion mehr als das un­mit­tel­bar be­vor­stehende Inkraft­tre­ten der EU-D­atens­chutz-­Grundveror­d­nung (DSGVO). Uns ist es gelun­gen,...

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

To­night Vi­en­na-­based Star­tup Anyline's COO Andreas Greil­huber offered us at WU (Vi­enna Uni­versity of Eco­nom­ics and Busi­ness) im­press­ive in­sights into in­nov­at­ive soft­ware solu­tions to em­power every ...

Semester-Opening und SBWL Kick-Off 2018

Wie jedes Semester heißen wir un­sere neuen Stud­i­er­enden der SBWL Ser­vice & Di­gital Mar­ket­ing sehr herz­lich willkom­men. Die Wel­come Ad­dress bei un­serer Kick­-Off-Ver­an­stal­tung kam vom Un­ternehmen...

Successful Dissertation Defense by Nelu Dan, PhD

Nelu Dan, PhD, suc­cess­fully de­fen­ded his dis­ser­ta­tion with the title "Some Ad­vances In Aspect Ana­lysis of User­-­Gen­er­ated Con­tent" in Ma­na­gerial and Ac­tu­ar­ial Sciences with a fo­cus on stat­ist­ics at the...

Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolfgang So­vis, langjähriger Lektor bei uns am In­sti­tut, hat das Sil­berne Ehren­zeichen für Verdien­ste um das Bundesland Niederöster­reich er­hal­ten. Wir grat­ulieren sehr herz­lich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lam­ber­ton from Uni­versity of Pitt­s­burgh (U.S.) in our Sem­inar Ser­ies. Cait offered us in­sights from her re­cent re­search on joint eth­ical de­cison mak­ing in dy­ads (i.e.,...

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the Uni­versity of Ox­ford (GB) held a talk on the con­sequences of con­sumer use of so­cial me­dia. Be­ing one of the lead­ing mar­ket­ing aca­dem­ics in di­gital me­dia chan­nels, Prof....

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vor­jahr fanden im Rah­men des Kon­gresses "Welt­marktführer in Öster­reich" vor einem in­teressier­ten Fach­pub­likum die qual­it­ativ hoch­wer­ti­gen El­ev­at­or-Pitches der diesjährigen...

Research Talk on Consumer Reactance to Conditional Discounts

Prof. Marco Bertini from ESADE Bar­celona held a talk on con­sumer re­act­ance to con­di­tional dis­counts as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The presen­ted re­search sug­gests that dis­counts...