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Service Marketing and Tourism

Welcome to the Web pages hosted by the Institute for Service Marketing and Tourism!

Our research and teaching activities focus on service-related aspects of marketing management and acknowledge recent changes in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This ongoing development offers tremendous business opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary in nature with links to statistics, economics, psychology, and information systems. We typically use statistical and advanced marketing science methods to develop, refine, and apply marketing models for managerial decision support. To serve the needs of our industry partners and interested policy makers, we try to maintain a balance of basic and applied research.

Our students are seeking research-driven course content and wish to acquire hard skills in marketing research, business analytics, and decision making. Our practice-oriented and experiential teaching formats ensure that students acquire the qualifications they need to translate their skills into effective marketing programs.

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