Edgar Hoffmann

Personal information


WU Vienna University of Economics and Business

Department of Foreign Language Business Communication

Institute for Slavic Languages

Welthandelsplatz 1, D2.2.216 (Entrance D)

A-1020 Vienna

Tel.: +43(1)31336 ext. 4124

Mail: edgar.hoffmann@wu.ac.at


  • Studied History and Russian Language & Literature (Universities Leipzig and Voronezh, Russia)

  • Doktoral Programme "Slavic Linguistics" (University Leipzig)

  • Promotion: 1984 (University Leipzig) "The History of slavstic onomastics in Germany" 

  • Nostrification:1993 (University Vienna)

  • Habilitation: 2015 (Wirtschaftsuniversität Wien) „Constrictions of national Identity in post-Soviet economic Discourse"


  • 1983-1987 City Council of Zwickau, Germany

  • 1987-1991 Lecturer in Russian, Pedagogical University of Zwickau (since 1990: Technical University of Chemnitz-Zwickau, Germany)

  • 1991-present Assistant (from 2003: Assistant Professor at the Institute for Slavic Languages, WU Vienna University of Economics and Business, Austria

Scientific Interests

  • Language of Advertising

  • Business Communication

  • Onomastics (Name Studies)

  • Post-Soviet Identity Discourse

  • Intercultural Communikation

  • History of Slavistics

Scientific Profile

All information on publications, memberships, projects and activities in the scientific community is documented in the WU Research database "Fides".