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Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the Uni­versity of Pennsylvania presen­ted his work in pro­gress on how news gets dis­tor­ted on so­cial me­dia. The ques­tion of what hap­pens to the fi­del­ity of news when it is re­told...

Research Talk by Barbara Kahn, Univ. of Pennsylvania

Bar­bara Kahn, Pro­fessor of Mar­ket­ing at the Uni­versity of Pennsylvania (US), held a talk on “The Shop­ping Re­volu­tion: How Suc­cess­ful Re­tail­ers Win Cus­tomers in an Era of End­less Dis­rup­tion” in the...

Research Talk by Zeynep Gürhan Canli, Koc University (TR)

Zeynep Gürhan Canli from Koc Uni­versity in Istan­bul held a talk on dif­fer­en­tial im­pacts of god and re­li­gion on proso­cial con­sumer in­ten­tions as part of our De­part­ment’s Re­search Sem­inar Ser­ies. The...

Successful Dissertation Defense by Kathrin Gruber, PhD

Kath­rin Gruber, PhD, suc­cess­fully de­fen­ded her dis­ser­ta­tion with the title "Busi­ness and Mar­ket­ing Ana­lyt­ics in Data-Rich En­vir­on­ments" at the Uni­versity of Eco­nom­ics Vi­enna (WU Wien), In­sti­tute for...

Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema be­herrscht derzeit die Diskus­sion zum Thema Pri­vacy Pre­ser­va­tion mehr als das un­mit­tel­bar be­vor­stehende Inkraft­tre­ten der EU-D­atens­chutz-­Grundveror­d­nung (DSGVO). Uns ist es gelun­gen,...