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Service Marketing and TourismRSS

Welcome to the Web pages hosted by the Institute for Service Marketing and Tourism!

Our research and teaching activities focus on service-related aspects of marketing management and acknowledge recent changes in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This ongoing development offers tremendous business opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary in nature with links to statistics, economics, psychology, and information systems. We typically use statistical and advanced marketing science methods to develop, refine, and apply marketing models for managerial decision support. To serve the needs of our industry partners and interested policy makers, we try to maintain a balance of basic and applied research.

Our students are seeking research-driven course content and wish to acquire hard skills in marketing research, business analytics, and decision making. Our practice-oriented and experiential teaching formats ensure that students acquire the qualifications they need to translate their skills into effective marketing programs.

News

Koert Van Ittersum (Univ. Groningen) on In-Store Shopping Dynamics

Koert Van Ittersum from the University of Groningen (NL) presented his work on in-store shopping dynamics in our Research Seminar Series. In the course of his presentation, he elaborated on how...

Felix Hackl and Georg Schiefer (Flightkeys GmbH) on Software Solutions for the Aviation Industry

Felix Hackl and Georg Schiefer from Flightkeys GmbH, a startup based in Vienna, gave a talk on their software solutions for the aviation industry at WU Vienna, sharing marketing insights with our...

Peter Verhoef shares research on customer journey analytics in digital environments

Peter Verhoef from the University of Groningen (NL) presented a collection of his work on customer journey analytics in increasing digital environments in our Research Seminar Series. In the course...

Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our collegue, and member of the Institute for Service Marketing and Tourism, Jan Valendin, held a presentation on his analysis of the decentralized social media platform steemit at Cryptomonday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir unsere neuen Studierenden der SBWL Service & Digital Marketing sehr herzlich willkommen. Die Welcome Address der Firma AboutMedia und das anschließende Buffet zum...

Prof. Thomas Reutterer is Researcher of the Month October 2018

We are happy to announce that Prof. Thomas Reutterer, head of the Institute of Service Marketing and Tourism, was selected as WU's October / 2018 Researcher of the Month for his research in the field...

We welcome our new colleague Melanie Schärer

We welcome our new colleague Melanie Schärer. Before joining our institute Melanie did an apprenticeship at the TU Wien. She graduated in 2011 and continued working at the TU Wien as a secretary for...